All copy, images, and settings for Facebook, Instagram & LinkedIn โ pre-filled. Just copy, paste, upload, and launch.
5 angles. Run Ad 1 vs Ad 2 as your first A/B test. Kill the loser after 7 days.
Copy these exact settings into Meta Ads Manager.
| Setting | Value |
|---|---|
| Campaign objective | Leads |
| Budget type | Daily budget |
| Starting budget | $5/day (scale to $15 after 7 days) |
| Bid strategy | Lowest cost (default) |
| Placements | Advantage+ (automatic โ cheapest) |
| Age | 22โ38 |
| Interests | LinkedIn, Glassdoor, Indeed, Career development, Job hunting |
| Destination URL | https://rehearsed.bywillo.ai/lp/interview-prep |
| A/B test | Ad 1 (Aspiration) vs Ad 2 (Pain Point) โ run 7 days, kill loser |
| Image spec | 1200ร628px (landscape), 1080ร1080px (square) |
Shorter, punchier copy. Square + vertical images. Same Meta Ads Manager as Facebook โ just tick Instagram placements.
| Setting | Value |
|---|---|
| Campaign objective | Leads or Traffic |
| Placements | Instagram Feed + Reels only (uncheck Facebook to test IG-only) |
| Budget | $5/day โ Reels often outperform at same spend |
| Age | 21โ35 |
| Interests | Career development, Job hunting, LinkedIn, Glassdoor |
| Image format | Feed: 1080ร1080px ยท Stories/Reels: 1080ร1920px |
| Best performing format | Reels (15โ30 sec screen recording of the app) |
| Destination URL | https://rehearsed.bywillo.ai/lp/interview-prep |
LinkedIn is expensive for feed ads ($6โ16 CPC) but Message Ads cost just $0.50โ1.00 per send โ use those first.
| Setting | Value |
|---|---|
| Start with | Message Ads (InMail) โ cheapest per touch |
| Campaign objective | Website visits |
| Daily budget | $10/day Message Ads โ scale to $15 Sponsored Content |
| Targeting #1 | "Open to work" member signal (under Job Seeker) |
| Job titles | Software Engineer, Product Manager, Financial Analyst, Account Executive, Marketing Manager |
| Seniority | Entry, Associate, Mid-Senior |
| Audience size | Keep between 50kโ150k for efficiency |
| Exclude | Companies with 5,000+ employees (reduces window shoppers) |
| Destination URL | https://rehearsed.bywillo.ai/lp/interview-prep |
| Image spec | 1200ร627px |
All hosted permanently. Right-click โ Save, or use the download links. Then open Canva, drop in, add overlay + text per the briefs.
Go to canva.com โ Create a design โ search for "LinkedIn Post" (1200ร627) or "Instagram Post" (1080ร1080)
Upload the photo from below โ drag it to fill the frame
Add a rectangle element โ set fill to black (#0a0a12) โ set opacity to 60โ70% โ anchor it to the bottom half
Add text layers: REHEARSED in magenta (#e8007a) small caps โ headline in white bold โ sub-text in white 75% opacity
Add a rounded rectangle button in magenta (#e8007a) with white CTA text โ Download as PNG โ upload to ad platform
Three starting scenarios โ pick what you can commit to for 30 days.
Expected: 300โ600 clicks, 30โ60 signups. Good for finding your winner ad.
Expected: 1,500โ3,000 clicks, 150โ300 signups. Enough to get conversion data.
Expected: 6,000โ10,000 clicks, 600โ1,000 signups. Start here only after winning ad identified.
Under 20 minutes total. Do Facebook first โ it's cheapest and fastest to get data.
Go to business.facebook.com โ Create account. This houses your ad account, Pixel, and Instagram connection in one place.
Meta Ads Manager โ Events Manager โ Connect Data Source โ Web โ Facebook Pixel. Copy your Pixel ID (15-digit number) and share it with me โ I'll add it to the landing page in 2 minutes so your conversions track automatically.
Download both images from the Images tab โ open Canva โ follow the 5-step Canva guide โ export as PNG โ upload to Meta. Duplicate the ad set and swap the image/copy for your second variant.
In Placements, make sure Instagram Feed and Instagram Reels are checked. Meta will automatically show your ad on Instagram too โ no extra work.
Visit linkedin.com/campaignmanager โ Create account โ Connect your LinkedIn Page (or create one for Rehearsed).
Account Assets โ Insight Tag โ copy your Partner ID โ share it with me and I'll add it to the landing page so LinkedIn conversions track automatically.