Internal Use Only

Your Complete Ad Campaign Kit

All copy, images, and settings for Facebook, Instagram & LinkedIn โ€” pre-filled. Just copy, paste, upload, and launch.

15Ready-to-run ads
3Platforms covered
$5Min daily budget
20 minTo launch all 3
๐Ÿ“˜ Facebook โ€” Avg $0.30โ€“0.50 CPC

Facebook Ads (Feed + Reels)

5 angles. Run Ad 1 vs Ad 2 as your first A/B test. Kill the loser after 7 days.

Send all Facebook traffic to this URL
https://rehearsed.bywillo.ai/lp/interview-prep
Dedicated landing page โ€” no nav distractions, one goal: sign up free.
Professional woman in interview setting
Ad 1 โ€” Aspiration
Stop winging your interviews. Start winning them.
AI mock interviews tailored to your exact role. Free to start.
Try 3 sessions free โ†’

Copy โ€” paste into Meta Ads Manager

Primary text (main body)
You've got the interview. Now what? Most candidates practice in their head. The ones who get offers practice out loud โ€” with real feedback, real questions, and a structured scorecard. Rehearsed gives you AI mock interviews for your exact role โ€” PM, SWE, Finance, Sales โ€” with feedback scored the way recruiters actually think. โœ… Free to start. No credit card. โœ… Role-specific questions โœ… Feedback in under 60 seconds
Headline (bold line under image)
Stop winging your interviews. Start winning them.
Description
AI interview coach. Role-specific. Free to start.
CTA Button
Sign Up
Stressed professional at laptop
Ad 2 โ€” Pain Point
"You were great. We went with someone else."
90% of the time, it's not experience they chose. It's preparation.
Practice free today โ†’

Copy โ€” paste into Meta Ads Manager

Primary text
That line hurts. But 90% of the time, it's not experience they chose. It's confidence, clarity, and structure โ€” things you can actually practice. Rehearsed runs AI mock interviews that simulate the real thing: behavioral, technical, case, and finance formats โ€” then gives you a recruiter-lens scorecard showing exactly where you lost points and how to fix it. Your next interview is already scheduled. Are you ready? โœ… Free to start. No card needed.
Headline
"We went with someone with more experience." Fix that.
Description
Real mock interviews. Recruiter-lens feedback. Free.
CTA Button
Learn More
Person celebrating success at laptop
Ad 3 โ€” Outcome
This is what prepared looks like.
Role-specific AI mock interviews. Recruiter-lens scoring.
Run your first session โ†’

Copy โ€” paste into Meta Ads Manager

Primary text
Not flashcards. Not YouTube. Not a friend who "kind of did interviews once." Real role-specific questions. AI that scores your answers the way hiring managers do. A feedback report you can actually act on. Used by candidates targeting Google, Amazon, McKinsey, Goldman, and 50+ top companies. Start free. No card required.
Headline
The interview prep app built for how interviews actually work.
Description
100+ role-specific questions. Instant feedback. Free to start.
CTA Button
Sign Up
Professional with portfolio ready for interview
Ad 4 โ€” Urgency
You have one shot at that interview. Practice for it.
30-minute AI mock. Real feedback. Free.
Get interview-ready โ†’

Copy โ€” paste into Meta Ads Manager

Primary text
The average job seeker spends 11 hours applying for every 1 hour preparing for interviews. That's backwards. Rehearsed flips it. In 30 minutes you'll have run a full mock interview, gotten structured feedback, and know exactly what to improve before the real thing. Works for SWE, PM, Finance, Sales, and Marketing roles. Try free โ€” 3 sessions, no card. โšก Your next interview is closer than you think.
Headline
You have one shot at that interview. Practice for it.
Description
30 minutes. Real AI feedback. Free to start.
CTA Button
Get Started
Confident professional woman
Ad 5 โ€” Social Proof
Serious candidates use Rehearsed.
Targeting Google, Amazon, McKinsey & 50+ top companies.
Start practicing โ†’

Copy โ€” paste into Meta Ads Manager

Primary text
If you're targeting a top company, you need to practice like a top candidate. Rehearsed has role-specific questions for Google, Amazon, Meta, McKinsey, Goldman Sachs, and 50+ other companies โ€” plus AI scoring that mirrors how those firms actually evaluate candidates. Free to start. 3 full sessions. No card required. Join candidates who are practicing smarter.
Headline
Serious candidates use Rehearsed. Join them.
Description
Company-specific interview questions + AI scoring. Free.
CTA Button
Sign Up

Facebook Campaign Settings

Copy these exact settings into Meta Ads Manager.

SettingValue
Campaign objectiveLeads
Budget typeDaily budget
Starting budget$5/day (scale to $15 after 7 days)
Bid strategyLowest cost (default)
PlacementsAdvantage+ (automatic โ€” cheapest)
Age22โ€“38
InterestsLinkedIn, Glassdoor, Indeed, Career development, Job hunting
Destination URLhttps://rehearsed.bywillo.ai/lp/interview-prep
A/B testAd 1 (Aspiration) vs Ad 2 (Pain Point) โ€” run 7 days, kill loser
Image spec1200ร—628px (landscape), 1080ร—1080px (square)
๐Ÿ“ท Instagram โ€” Avg $0.20โ€“0.60 CPC

Instagram Ads (Feed + Stories + Reels)

Shorter, punchier copy. Square + vertical images. Same Meta Ads Manager as Facebook โ€” just tick Instagram placements.

๐Ÿ’ก Pro tip: Instagram Reels are currently the cheapest placement on Meta. Record a 15-second screen recording of yourself doing a practice session in the Rehearsed app โ€” raw, authentic, no editing needed. CPMs can be 50% cheaper than feed.
Send all Instagram traffic to this URL
https://rehearsed.bywillo.ai/lp/interview-prep
Same landing page โ€” optimized for mobile which is where Instagram traffic lands.
Young professional woman smiling at laptop
IG Ad 1 โ€” Aspiration
Practice interviews until you can't get them wrong.
Free to start โ†’

Copy โ€” paste into Meta Ads Manager (Instagram placement)

Caption (primary text)
The interview is scheduled. Are you actually ready? ๐ŸŽฏ Rehearsed gives you AI mock interviews for your exact role โ€” with feedback scored the way real recruiters think. โœ… Behavioral, technical, case + finance โœ… Question-by-question breakdown โœ… 3 sessions free. No card. Link in bio ๐Ÿ‘†
Headline (shown on mobile below image)
Practice interviews until you can't get them wrong.
CTA Button
Sign Up
Focused man working at laptop
IG Ad 2 โ€” Urgency
Your competition is already practicing.
Start free โ†’

Copy โ€” paste into Meta Ads Manager

Caption
Real talk: the people who get offers practice differently. ๐Ÿง  They don't wing it. They run mock sessions, get structured feedback, and walk in knowing exactly what to say. Rehearsed does that for you โ€” 30 minutes, role-specific, AI-scored. 3 sessions free. Start today. ๐Ÿ‘‡
Headline
Your competition is already practicing. Are you?
CTA Button
Get Started
Confident professional woman with laptop
IG Story / Reel โ€” Vertical
Walk into every interview already knowing you're ready.
Try Rehearsed free โ†’

Story / Reels Copy (short โ€” 3 seconds to hook)

Hook text (first frame overlay โ€” 3 words max)
Interview coming up?
Body text
Rehearsed โ€” AI mock interviews for your exact role. Behavioral. Technical. Case. Finance. Free to start. 3 sessions. No card.
CTA (swipe up or link sticker)
Start practicing free ๐Ÿ‘†
Hands typing on laptop in modern workspace
IG Ad 4 โ€” Social Proof
Built for Google. Amazon. McKinsey. Goldman.
Practice now โ†’

Copy โ€” paste into Meta Ads Manager

Caption
Targeting a top company? Practice like one. ๐ŸŽฏ Rehearsed has company-specific interview questions for: โ†’ Google, Amazon, Meta, Microsoft โ†’ McKinsey, Goldman Sachs, PE firms โ†’ Salesforce, Stripe, Airbnb + more AI scoring. Recruiter-lens feedback. Free to start. No card. 3 full sessions free. ๐Ÿ‘‡
Headline
Company-specific interview prep. AI-scored. Free.
CTA Button
Learn More
Professional at laptop
IG Reel โ€” Screen Recording Script
POV: You just got the interview. Now what?
Watch + try free

Reel voiceover / caption script (15 sec screen recording)

On-screen text overlays (timed)
[0-2s] "Interview in 3 days." [2-5s] "Most people: panic Google 'common interview questions'" [5-8s] "What actually works: a full mock session with real feedback" [8-12s] [show Rehearsed app โ€” picking a role, answering a question] [12-15s] "Rehearsed. Free to start. Try it."
Reel caption
Interview prep that actually works ๐ŸŽฏ Pick your role โ†’ answer real questions โ†’ get scored like a recruiter would. 3 sessions free. Link in bio ๐Ÿ‘† #interviewprep #jobsearch #careertips #techjobs #pminterview #behaviouralinterview

Instagram Campaign Settings

SettingValue
Campaign objectiveLeads or Traffic
PlacementsInstagram Feed + Reels only (uncheck Facebook to test IG-only)
Budget$5/day โ€” Reels often outperform at same spend
Age21โ€“35
InterestsCareer development, Job hunting, LinkedIn, Glassdoor
Image formatFeed: 1080ร—1080px ยท Stories/Reels: 1080ร—1920px
Best performing formatReels (15โ€“30 sec screen recording of the app)
Destination URLhttps://rehearsed.bywillo.ai/lp/interview-prep
๐Ÿ’ผ LinkedIn โ€” Use Message Ads to stay cheap

LinkedIn Ads

LinkedIn is expensive for feed ads ($6โ€“16 CPC) but Message Ads cost just $0.50โ€“1.00 per send โ€” use those first.

โš ๏ธ LinkedIn CPC warning: Sponsored Content can drain budget fast at $6โ€“16/click. Start with Message Ads (InMail) below โ€” same audience, $0.50โ€“1.00 per inbox delivery. Only scale to Sponsored Content once you have a proven winner.
Professional woman with laptop
LI Message Ad 1 โ€” InMail (cheapest)
Hey [First Name] โ€” quick question about your job search

LinkedIn Message Ad โ€” paste into Campaign Manager

Subject line
Quick question about your job search, {{ firstName }}
Message body
Hey {{ firstName }}, Noticed you might be exploring new opportunities โ€” wanted to share something that's helped a lot of candidates at your level. Rehearsed is an AI interview coach that runs full mock interviews for your specific role โ€” SWE, PM, Finance, Sales โ€” and gives you feedback scored the way recruiters actually think. Most people do their first session and immediately know what they've been doing wrong in interviews. It's free to start โ€” 3 full sessions, no card needed. Worth 30 minutes before your next interview? โ†’ Try Rehearsed free: https://rehearsed.bywillo.ai/lp/interview-prep โ€” The Rehearsed Team
CTA Button text
Start practicing free
Professional in interview setting
LI Message Ad 2 โ€” Role-specific InMail
Interview coming up, {{ firstName }}?

LinkedIn Message Ad (role-specific)

Subject line
Interview coming up, {{ firstName }}?
Message body
Hey {{ firstName }}, If you have an interview on the calendar โ€” or you're actively looking โ€” I wanted to share something built exactly for people in your position. Rehearsed gives you AI mock sessions tailored to your role with company-specific questions (Google, Amazon, Meta, McKinsey, Goldman, and more) plus a recruiter-lens scorecard after every answer. It's the closest thing to a real interview you can do on your own. Free to start โ€” no card, 3 full sessions: โ†’ https://rehearsed.bywillo.ai/lp/interview-prep Good luck out there, The Rehearsed Team
CTA Button text
Try it free
Celebrating success
LI Sponsored Content (feed) โ€” use after Message Ads
Stop winging interviews. Start winning them.

LinkedIn Sponsored Content

Introductory text (main post body)
Most interview prep is backwards. You study answers. You read lists of "common questions." You ask ChatGPT. None of it simulates the actual pressure of being asked something unexpected and having to structure an answer in real time. Rehearsed does. Full AI mock interviews. Role-specific questions. A scorecard that shows exactly where you lost points โ€” and how to fix it. Behavioral. Technical. Case. Finance. Company-specific. Free to start. 3 sessions. No card required. ๐Ÿ‘‡ Run your first session today.
Headline
AI interview coach. Role-specific. Recruiter-scored. Free.
CTA Button
Try for free

LinkedIn Campaign Settings

SettingValue
Start withMessage Ads (InMail) โ€” cheapest per touch
Campaign objectiveWebsite visits
Daily budget$10/day Message Ads โ†’ scale to $15 Sponsored Content
Targeting #1"Open to work" member signal (under Job Seeker)
Job titlesSoftware Engineer, Product Manager, Financial Analyst, Account Executive, Marketing Manager
SeniorityEntry, Associate, Mid-Senior
Audience sizeKeep between 50kโ€“150k for efficiency
ExcludeCompanies with 5,000+ employees (reduces window shoppers)
Destination URLhttps://rehearsed.bywillo.ai/lp/interview-prep
Image spec1200ร—627px

All Ad Images โ€” Download & Use

All hosted permanently. Right-click โ†’ Save, or use the download links. Then open Canva, drop in, add overlay + text per the briefs.

๐ŸŽจ How to make the final ads in Canva (5 min each)

1

Go to canva.com โ†’ Create a design โ†’ search for "LinkedIn Post" (1200ร—627) or "Instagram Post" (1080ร—1080)

2

Upload the photo from below โ†’ drag it to fill the frame

3

Add a rectangle element โ†’ set fill to black (#0a0a12) โ†’ set opacity to 60โ€“70% โ†’ anchor it to the bottom half

4

Add text layers: REHEARSED in magenta (#e8007a) small caps โ†’ headline in white bold โ†’ sub-text in white 75% opacity

5

Add a rounded rectangle button in magenta (#e8007a) with white CTA text โ†’ Download as PNG โ†’ upload to ad platform

Professional woman - FB Ad 1
FB/LI Ad 1 โ€” AspirationDownload
Stressed professional - FB Ad 2
FB Ad 2 โ€” Pain PointDownload
Celebrating success - FB Ad 3
FB/LI Ad 3 โ€” OutcomeDownload
Professional with portfolio - FB Ad 4
FB Ad 4 โ€” UrgencyDownload
Confident woman - FB/LI Ad 5
FB/LI Ad 5 โ€” Social ProofDownload
Woman smiling at laptop - IG Ad 1
IG Ad 1 โ€” SquareDownload
Focused man at laptop - IG Ad 2
IG Ad 2 โ€” SquareDownload
Confident woman in suit - IG Story
IG Story/Reel โ€” VerticalDownload
Hands typing on laptop - IG Ad 4
IG Ad 4 โ€” SquareDownload

Budget Planner

Three starting scenarios โ€” pick what you can commit to for 30 days.

๐ŸŸข Lean Launch โ€” $150/mo

Facebook A/B test$5/day
Instagram Reels$0/day (organic)
LinkedIn Message Ads$0 (hold)
Total/month~$150

Expected: 300โ€“600 clicks, 30โ€“60 signups. Good for finding your winner ad.

โšก Growth Mode โ€” $500/mo

Facebook (winner ad)$10/day
Instagram Reels$5/day
LinkedIn Message Ads$10/day
Total/month~$750

Expected: 1,500โ€“3,000 clicks, 150โ€“300 signups. Enough to get conversion data.

๐Ÿš€ Scale โ€” $2,000/mo

Facebook (2 ad sets)$30/day
Instagram (Reels + Feed)$20/day
LinkedIn (Message + Feed)$15/day
Total/month~$1,950

Expected: 6,000โ€“10,000 clicks, 600โ€“1,000 signups. Start here only after winning ad identified.

๐Ÿ’ก The right sequence: Start Lean ($150) โ†’ find your best ad in 7 days โ†’ move to Growth ($500) with the winner โ†’ only scale to $2k/mo once your cost-per-signup is below $5.

Step-by-Step Setup Guide

Under 20 minutes total. Do Facebook first โ€” it's cheapest and fastest to get data.

๐Ÿ“˜ Facebook & Instagram Setup (~8 min)

Create a Meta Business Account

Go to business.facebook.com โ†’ Create account. This houses your ad account, Pixel, and Instagram connection in one place.

Set up your Facebook Pixel

Meta Ads Manager โ†’ Events Manager โ†’ Connect Data Source โ†’ Web โ†’ Facebook Pixel. Copy your Pixel ID (15-digit number) and share it with me โ€” I'll add it to the landing page in 2 minutes so your conversions track automatically.

Create your first campaign

  • Objective: Leads
  • Budget: $5/day daily
  • Placements: Advantage+ (automatic)
  • Age: 22โ€“38
  • Interests: LinkedIn, Glassdoor, Indeed, Career development

Upload Ad 1 and Ad 2 โ€” run as A/B test

Download both images from the Images tab โ†’ open Canva โ†’ follow the 5-step Canva guide โ†’ export as PNG โ†’ upload to Meta. Duplicate the ad set and swap the image/copy for your second variant.

Add Instagram placements (takes 30 seconds)

In Placements, make sure Instagram Feed and Instagram Reels are checked. Meta will automatically show your ad on Instagram too โ€” no extra work.

๐Ÿ’ผ LinkedIn Setup (~10 min)

Go to LinkedIn Campaign Manager

Visit linkedin.com/campaignmanager โ†’ Create account โ†’ Connect your LinkedIn Page (or create one for Rehearsed).

Create a Message Ad campaign (cheapest)

  • Objective: Website visits
  • Format: Message Ad
  • Budget: $10/day
  • Paste Message Ad 1 copy from the LinkedIn tab

Set your targeting

  • Member interests: Job Seeker (under Career)
  • Job titles: Software Engineer, Product Manager, Financial Analyst, Account Executive
  • Seniority: Entry, Associate, Mid-Senior
  • Audience size goal: 50kโ€“150k

Install the LinkedIn Insight Tag

Account Assets โ†’ Insight Tag โ†’ copy your Partner ID โ†’ share it with me and I'll add it to the landing page so LinkedIn conversions track automatically.